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How Mercado Libre’s Crypto Wallet Reached 1M+ Users in 60 Days with Paxos
Last December, Mercado Pago, the financial services arm of Mercado Libre, launched the ability to buy, sell and hold bitcoin, ethereum and the Paxos-issued US dollar-backed stablecoin USDP in the Mercado Pago app.
Walter Hessert
Last December, Mercado Pago, the financial services arm of Mercado Libre, launched the ability to buy, sell and hold bitcoin, ethereum and the Paxos-issued US dollar-backed stablecoin USDP in the Mercado Pago app. The offering is fully powered by Paxos’ leading blockchain infrastructure that powers crypto for the largest tech companies and financial institutions in the world.
At the time of launch, Mercado Libre became the first fintech to make crypto easily accessible for all Brazilians. The launch also represented the single largest enablement of stablecoins within a non-crypto wallet to date. Within 60 days, they reached one million users of their crypto wallet.
Watch now to hear from Guilherme Cohn, Corporate Development at Mercado Libre, to learn how they reached this incredible milestone through their partnership with Paxos.
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